Is your practice losing clients online?
Enter your numbers below. See what's at stake.
Your practice
WHAT'S AT RISK
Without a website, you could lose ₹3,60,000 in new business this year — your ₹75,000 investment pays back in just 3 months.
Estimates assume a portion of online searches result in lost enquiries. Actual results vary by practice type and location.
Let's build your site →What these numbers mean for your practice
Clients at risk / year
This is the number of referral clients who search your firm online before calling — and may choose a competitor if they find no website. It is calculated as your monthly referral clients multiplied by the percentage who search online, annualised.
Revenue at risk / year
This multiplies your clients at risk by your average fee per client. It represents the annual revenue your practice could be losing to competitors who have a professional online presence.
Return on investment
This compares your annual revenue at risk against the ₹75,000 Year 1 investment. An ROI above 100% means the website pays for itself within the year. Above 300% means every rupee invested returns four rupees in protected revenue.
Payback period
This is how many months it takes for the revenue protected by your website to cover the ₹75,000 investment. A payback period under 6 months is considered strong for a professional services investment.
These estimates assume that clients who search online and find no website may choose a competitor instead of calling anyway. In practice, some will still call. Treat these numbers as a conservative indicator of risk, not a guarantee of outcome.
ICAI's 2026 ethics update changed everything for CA firms
For decades, ICAI's Code of Ethics restricted how Chartered Accountant firms could present themselves publicly. Advertising was prohibited. Websites were a grey area. Most CA firms built their practice entirely on referrals and word of mouth — and for good reason. That model worked.
ICAI's revised Code of Ethics, effective April 1, 2026, changed this. CA firms can now maintain a professional website, list their services, and present their credentials online. The restriction is not gone — misleading claims and comparative advertising remain prohibited — but a factual, professional web presence is now explicitly permitted.
The firms that move first have a compounding advantage. A website built today starts accumulating search visibility, client trust, and online credibility while competitors wait. The calculator above shows what waiting costs in revenue terms. The ICAI update means the window for first-mover advantage is open right now — but it will not stay open for long.